My Work
A Whale’s Tale is a British Animation Award–winning and BAFTA-nominated short film that I conceived, wrote, and directed in 2018.
Created in partnership with Cartoon Network and Hope Works, I led the project creatively from initial concept and script through the full animation pipeline to final delivery.
Collaborating closely with Blue Zoo and artist Izzy Burton, we shaped the art direction and tone of the film to create something heartfelt, playful, and visually distinctive.
I worked with composers WMP to develop a joyful, characterful soundtrack that added energy and emotion to the storytelling.
The film premiered as part of the Hope Works initiative in 2019 and has since been seen by millions of children around the world. It'd a project I’ll always be incredibly proud of.
A Whale's Tale
Cartoon Network for Hope Works
Writer/Director
Animation by Blue Zoo
BAA Winner
Bafta Nominated Short Film
For the last five years, I’ve worked at the intersection of creativity and data, supporting creator-led IPs, audience-first distributors, and ambitious start-ups in building scalable, performance-driven content for a global audience.
Here is a selection of some of my most recent and relevant work, enjoy!
Artwork by the amazing Izzy Burton
Imaginakery
Jungle Squad is an ambitious new venture from Imaginakery, led by former Warburtons Managing Director, Mark Seimester.
I joined the team to help shape and grow the Jungle Squad universe from the ground up. Working collaboratively across creative and production, I supported the development of the world, characters, and scripts, while helping design a scalable animation pipeline that would allow the series to grow sustainably on YouTube.
In partnership with the talented team at Cosmos Maya in India, we oversaw the creation of 3D assets and art direction in Unreal Engine, while exploring AI-driven workflows and digital doubles to streamline production and enhance quality. Together, we built clear production schedules and workflows to keep international teams aligned and moving efficiently.
As the series launched, I worked closely with the wider team to respond to YouTube analytics and SEO insights, using performance data to inform editorial decisions and continually refine the content for audience engagement and growth.
Jungle Squad
x20 2' Series
Creative Producer/Director
Moonbug Entertainment
My Magic Pet Morphle
x26 3'
Series Producer
Arpo: Robot Baby Sitter
x25 3'
Series Producer
During my years at Moonbug Entertainment, I gained a detailed understanding of YouTube’s short-form ecosystem, from audience retention to algorithm performance. Blending that platform intelligence with strong creative storytelling is a proven recipe for scalable success. Something I put into practice everyday.
Warner Bros.
Cartoon Network
Creative Producer
I spent five years at Cartoon Network working in promo production, where I developed, edited and delivered high-impact short-form content across on-air and digital platforms.
The role sharpened my instincts for audience engagement, tone, and storytelling under tight timeframes, while balancing brand guidelines with creative ambition.
Working across multiple campaigns taught me how to distill complex narratives into clear, compelling messaging, a skill that continues to inform my work today.
That experience gave me a deep understanding of pacing, editorial clarity, and audience psychology, all of which strengthen my approach to animation production and direction, ensuring every project I lead connects creatively while also delivering strategically.